"The Cup Final gets the headlines but it’s the story around that moment that’s the most amazing thing," says Danny Pugsley, who runs the unofficial City website bitterandblue.com. "There wasn’t any media training in those days or public relations people – he just had to win the crowds over by his actions on the pitch. He did a lot to help heal the wounds of the war, building relations between England and Germany every Saturday when he walked out on to the football pitch. In that sense he reached far more people than the politicians did."